Assassin's Creed 3 Breaks Ubisoft's Record with 40 Million Pre-orders
Ubisoft has built its Assassins Creed Franchise into a veritable avalanche of hype, and apparently it’s paid off. Assassin’s Creed 3 is Ubisoft’s most pre-ordered game ever, more than doubling the company’s previous record holder: Assassin’s Creed: Revelations. The game comes out next Tuesday, and it’s already sold 40 million copies worldwide.
It’s not hard to see why this happens – Assassins Creed 3 has all the benefits of an established franchise with all the excitement of a new IP. It’s the same game we know and love, only it’s in a different time period and its completely different. What’s great for Ubi, too, is that this model can be replicated for years and years to come. The time-hopping premise of the series means that it can milk the Revolutionary War for a year or two, and then move on to an entirely new era with all the buzz that comes with that.
It doesn’t hurt that Assassin’s Creed 3 is looking like a great game. The previous installments were criticized for being derivative and repetitive, but this new game has a wealth of new material. It was one of the clear standouts at E3 this year and it comes to the game with some tried and true mechanics. A mess of DLC could turn this into one of the biggest moneymakers of the holiday season.
Article Link: http://www.forbes.com/sites/davidthier/2012/10/25/assassins-creed-3-breaks-ubisofts-record-with-40-million-pre-orders/