Best example for me would be AJ Styles. It have been said before, but i think he has been treading the same waters for way too long. First he is a cocky heel who does big moves normally reserved for the faces to do. And if he isnt that, he is doing blue chipper face work, and getting involved in garbage like that story a while back with the bird that he apparently hit on.
I would like to see him stick to one side. Because he cannot be both.