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Should Radio Support Local Artists? Hot 97 Explains Why NY Underground Artists Aren't Played

Lab BabyLab Baby Posts: 5,358
in The Reason


The thing that pisses me off with this video, is that dude mentions Sean Price, then puts him in the category of cats that are in the "minor leagues". The same Sean Price that's been in the game 20+ years with BCC and Heltah Skeltah is a minor leaguer. OK.

What y'all think though? Do NY artists, or artists from any coast for that matter have to earn their stripes? While out of towners get hot off one internet video and get in the hourly rotation? Not a coast hate thread, just something to think about.
The RecipeDMTxCannabisgenocidecutter(Nope)Bklyn's_OX_KINGSoloman the WiseSolitary SoldierDisciplined InSight#1hiphopjunki3jonobigev240idoitforhiphop10king hassanSion
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Replies

  • detcatinvadetcatinva Posts: 4,580
    yea absolutly they should support home grown artists. but that artists should atleast be grinding and putting out a few mixtapes. you just dont wanna give any nigga who recorded a mixtape in their basement any radio play
    genocidecutterSoloman the Wise
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  • t_m_a_c_f_a_n73088t_m_a_c_f_a_n73088 Posts: 5,988
    I don't agree with his reasoning behind the shit they play but I do understand. As far as him saying earn a spot LMFAOOOOOO. Niggas like curren$y been making great music for years he hasn't "earned a spot"? Fact is you need a hit or to be on a big label. None of this really matters though because the radio is outdated and the internet runs shit now. Most of those artists that have radio hits but haven't built up a fan base and don't sell shit anyways. As long as we(the consumer) keep supporting niggas like kendrick lamar, j.cole, wale(well the old wale), nas etc. and keep going to shows that dudes like joey bada$$, big krit, etc. put on we'll be good.
    ericb4prezredhandedbanditandre_1024idoitforhiphop10
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  • IceBergTaylorIceBergTaylor Posts: 7,908
    I dont listen to the radio and if I did it wouldnt be hot97.
    Power 105 >>>>

    Another thing: do they even play ASAP?
    buttuh_b
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  • The RecipeThe Recipe Posts: 2,686
    That nigga Ebro is a Ego Maniac, the music business is a business, it is what it is regardless if its right or wrong the White folk @ their parent company Emmis Communications aint putting that underground hip hop into regular rotation because it dont make cents.
    SleepwalkingInJapan#1hiphopjunki3Sneak Dissa
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  • CirocObamaCirocObama Posts: 3,466
    I don't agree with it but niggas are not using common sense when it comes to radio. Radio, TV & blogs are all about ratings/views. That's how they survive thanx to all the commercials & sponsors. If an artist like Sean Price, who am i a fan of, doesn't track well with people out there (get people talking, record sales, solid-big fanbase already etc) that's gonna gurantee more ratings for the station then why should they play it?

    If they played nothing but Immortal Technique music we wouldn't have these radio station at all. Maybe you dumb niggas should stop giving radio/tv/blogs so much attention and relevance by caring so much and clicking/watching/listening to them give more attention to WHAT YOU LIKE and we'll get somewhere.
    mohamedgenocidecutterDavis eyebrowghostf4cekilla
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  • Kwan DaiKwan Dai Posts: 2,985
    The reasoning is absurd from a music stand point. A DJ should be free to play what he or she likes. Then the people decide if, it's something they want to hear more of. From a business perspective it makes sense. These clowns only want to deal with folks who are going to offer them perks or payola.
    Soloman the WiseSolitary Soldierjonoredhandedbandit
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  • SleepwalkingInJapanSleepwalkingInJapan Posts: 10,976
    The Recipe wrote: »
    That nigga Ebro is a Ego Maniac, the music business is a business, it is what it is regardless if its right or wrong the White folk @ their parent company Emmis Communications aint putting that no underground hip hop in Rotation because it dont make cents.
    exactly...what he didnt tell u is that hot97 is ran by Clear Channel and they dictate whats gonna be played..

    thats why when nicki said stop playing my records those yesmen said NO!
    purpngold#1hiphopjunki3jono
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  • poindexter2poindexter2 Posts: 3,418
    I couldn't disagree with what dude said. I think some of these guys need to start investing more money into promo. It's true the less talented cats have the most play in the air, but the smarter more business savy cats are around them putting money into what counts. These underground cats gotta start getting the right people behind them. It's probably a few guys out there who wouldn't mind investing in some of these underground cats. It's not the music either y'all because this is the most open generation of hip hop fans ever. Niggas just gotta break that bread.
    mohamed
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  • Lab BabyLab Baby Posts: 5,358
    $pyda wrote: »
    I dont listen to the radio and if I did it wouldnt be hot97.
    Power 105 >>>>

    Another thing: do they even play ASAP?

    Agreed. Only saving grace for that station is Mr. Cee's The Finisher Hour. And yeah, I heard Fuckin Problem the other day. And they played Peso a few times when it was out.
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  • CirocObamaCirocObama Posts: 3,466
    Kwan Dai wrote: »
    The reasoning is absurd from a music stand point. A DJ should be free to play what he or she likes. Then the people decide if, it's something they want to hear more of. From a business perspective it makes sense. These clowns only want to deal with folks who are going to offer them perks or payola.

    But even if a DJ played what he liked people would complain then too since everybody has a difference taste and opinion of what good music is supposed to sound like. There is no right or wrong. You might consider Young Money to be trash but what makes your opinion valid? The next guy might think Immortal Technique brings the best music to the table, how is he right?

    The DJ's on it are hired at radio stations, so there's no way you can look at it from a music stand point. It's always been and gonna be from a business stand point when you talk DJ's hired on major stations. Like i said people should stop giving radio station so much attention and power if they really want a change
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  • poindexter2poindexter2 Posts: 3,418
    Lab Baby wrote: »
    Try telling these assclowns to play a Biggie record in 92, or a 50 Cent record in 2000. Yeah yeah, business and advertising and ratings and all that, but they act like the music is any less better if it doesn't have a machine behind it. Leave it up to them back in the early 80s, hip hop wouldn't have existed cuz LL Cool J and Run DMC weren't popular enough.

    These artist have to realize if they don't have a machine behind them, they have to build one. That's what russle simmons did back in the 80s with ll and run dmc.
    Bklyn's_OX_KING
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  • CirocObamaCirocObama Posts: 3,466
    Lab Baby wrote: »
    Try telling these assclowns to play a Biggie record in 92, or a 50 Cent record in 2000. Yeah yeah, business and advertising and ratings and all that, but they act like the music is any less better if it doesn't have a machine behind it. Leave it up to them back in the early 80s, hip hop wouldn't have existed cuz LL Cool J and Run DMC weren't popular enough.

    Wrong my dude. You know why they got play? Cuz they were popular or made something popular AMONGST THEIR SURROUNDING. In 2000 50 was already somewhat known for "How To Rob", him getting shot and also being around JMJ and almost being apart of "The Firm" and rolling around with Onyx. Biggie in 1992? Was already backed big Puff who worked for Uptown and both Biggie and Puff were big on "street teams" so they were already backed/extorted by street dudes who helped them. Same thing with LL & Russell. Run DMC got on thru Russell. Without Russell we wouldn't have Run DMC.
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  • Lab BabyLab Baby Posts: 5,358
    poindexter2 wrote: »
    Lab Baby wrote: »
    Try telling these assclowns to play a Biggie record in 92, or a 50 Cent record in 2000. Yeah yeah, business and advertising and ratings and all that, but they act like the music is any less better if it doesn't have a machine behind it. Leave it up to them back in the early 80s, hip hop wouldn't have existed cuz LL Cool J and Run DMC weren't popular enough.

    These artist have to realize if they don't have a machine behind them, they have to build one. That's what russle simmons did back in the 80s with ll and run dmc.

    But the radio at least had a bigger hand back then. Street promo is one thing, but at least radio got you a decent buzz. Now it's like they want you to win a VMA before they give you a chance.
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  • CottonCitySlimCottonCitySlim Posts: 2,906
    DO whatever pay the bills.

    Also long as you get some play then thats good, build on it and make the main show.

    Lastly...no one cares about radio
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  • ImTheKangRoundHereImTheKangRoundHere Posts: 3,806
    damn right they should play underground rappers music.theres alot of talent there.people bitch about they are tired of hearing the same music on the radio then play some different
    king hassan
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  • CirocObamaCirocObama Posts: 3,466
    Lab Baby wrote: »
    poindexter2 wrote: »
    Lab Baby wrote: »
    Try telling these assclowns to play a Biggie record in 92, or a 50 Cent record in 2000. Yeah yeah, business and advertising and ratings and all that, but they act like the music is any less better if it doesn't have a machine behind it. Leave it up to them back in the early 80s, hip hop wouldn't have existed cuz LL Cool J and Run DMC weren't popular enough.

    These artist have to realize if they don't have a machine behind them, they have to build one. That's what russle simmons did back in the 80s with ll and run dmc.

    But the radio at least had a bigger hand back then. Street promo is one thing, but at least radio got you a decent buzz. Now it's like they want you to win a VMA before they give you a chance.

    Not true. Now you can make it just by using social media and/or having a following on the internet, which hurts the industry and the street niggas extorting these artists. The ability of having a fanbase/building traction without their input/help makes them almost irrelevant, which hurts the system or the way things have been working before now.
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  • genocidecuttergenocidecutter Posts: 5,818
    I just wish radio stations would play music period.
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  • SwampNiggaSwampNigga Posts: 2,427
    "Ya ole man don't want you in the the club, heard ya pussy poppin startin fights in the club"
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