After Tommy Hilfiger dominated the Urban market in the Mid 90's, then shitted on it. Rappers saw brands like FUBU flourish, Sean John and Roca-Wear followed and caked up.
Nelly's Vokal, but props to the Derrty Nelly for being persistent and I would like to personally thank him for Apple Bottom Jeans.
Master P's No Limit Wear/Gear, that shit was terrible a FUBU knock off.
Lil Wayne's Double U Women's line, that shit was doomed and corny as shit.
I gotta pay homage to Cross Colors and Karl Kani, though.