Abercrombie & Fitch officially only wants 'thin, beautiful people' to wear its clothes

MrCrookedLetterMrCrookedLetter Hey young world, I'm the new Slick RickPosts: 16,159 ✭✭✭✭✭
edited May 2013 in For The Grown & Sexy
US clothing brand Abercrombie & Fitch has been accused of sizest attitudes - with claims that it doesn't want plus size people wearing its clothes.

The fashion brand doesn't stock sizes above a large for women, and has previously said its clothes are for 'cool kids' only. Leading us to question whether we are still living in the 90s rom-com era when all an unpopular teenager had to do was lose weight and those heavy-rimmed specs to be welcomed into the cool crowd.

According to business expert Robin Lewis, co-author of The New Rules of Retail, the attitude is led very much by appearance-obsessive CEO Mike Jeffries.

"He doesn't want larger people shopping in his store, he wants thin and beautiful people," Lewis told Business Insider. "He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids

Jeffries' narrow perception of the labels 'cool' and 'beautiful' are also the basis of his marketing strategy, which could be a risky move given that 67 per cent of the clothing-buying market in the US are in the plus size category.

In an interview with Salon last year Jeffries explained his attitude: “In every school there are the cool and popular kids, and then there are the not-so-cool kids … Candidly, we go after the cool kids.

He continued: "We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."

Many of us use our clothes and chosen brands as a representation of our personality but we can't help thinking Jeffries is shooting himself in the foot with his distorted view of what beauty is. After all who wants to associate with a brand with such an ugly world view?

http://uk.lifestyle.yahoo.com/abercrombie-thin-beautiful-cool-kids-only-092049075.html
Miltown MarauderDarcSkiesBodhiiKingGodGivBiz
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Replies

  • ShizlanskyShizlansky Nothing better then being a father. Posts: 21,169 ✭✭✭✭✭
    Fat ppl < non-fat ppl
    LUClEN
  • Valentinez A. KaiserValentinez A. Kaiser Posts: 3,982 ✭✭✭✭✭
    Jeffries' narrow perception of the labels 'cool' and 'beautiful' are also the basis of his marketing strategy, which could be a risky move given that 67 per cent of the clothing-buying market in the US are in the plus size category.

    There's money to be made off catering to them fatties
    VulcanRaven
  • LUClENLUClEN Sociologist. Logician. Champion Lova Babylon Posts: 17,465 ✭✭✭✭✭
    I hate how we can't criticize people anymore. We can't say someone is fat and make them feel bad about being fat. If we never get to ostracize and judge people they will never be motivated to improve themselves though. Obesity needs to be demonized, that shit is crazy maladaptive.

    INB4 losing weight is impossible
    INB4 Being calloused and ignorant

    amenhotepivMiltown Marauderscarfacetf
  • LUClENLUClEN Sociologist. Logician. Champion Lova Babylon Posts: 17,465 ✭✭✭✭✭
    The only clothes fats need to wear is enough burlap to cover their disgusting bodies while they are loaded into the incinerators.

    Soylent green?
  • konceptjoneskonceptjones Old School Playa Posts: 9,211 ✭✭✭✭✭
    The only clothes fats need to wear is enough burlap to cover their disgusting bodies while they are loaded into the incinerators.

    they, instead, choose mumu's.

    mumu2.jpg

  • DOC H0LL!DAYDOC H0LL!DAY Posts: 1,539 ✭✭✭✭✭
    Abercrombie's hidden agenda is to provide clothing exclusively for gay faggits. To me their clothing is the equivalent to Old Navy and Gap. Lord only knows where they got that "cool crowd" methodology from. SMH
    iron man1B_A
  • BoldChildBoldChild Born alone, die alone. Posts: 11,406 ✭✭✭✭✭
    article-2320868-19929A14000005DC-233_306x423.jpg

    Guess the CEO didn't get his own memo.

    He was blonde hair, and blue eyes, in his eyes he passes.

    nh.
  • DOC H0LL!DAYDOC H0LL!DAY Posts: 1,539 ✭✭✭✭✭
    VIBE wrote: »
    Dr.Chemix wrote: »
    TrueraPP wrote: »
    He said nothing racist. He just don't like fat ppl.

    You not peeping the language. First when it comes to fat people, they associate that with black folks. Second, he said All American. They don't associate "all American" with black Americans. IDGAF but I do see what he is really saying.
    Spoiler:

    You are so right Vibe. This is a racist brand. Barely any of his models are black or Latin. His subliminal message is loud and clear. He only wants thin, white kids in his stores.
    GeminiRose5th LetterYoung Stef
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