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Nigerian-Cameroonian Pop Star Stirs Controversy Over Her Popular ‘Whitenicious’ Bleaching Cream...

stringer bellstringer bell Posts: 26,112 ✭✭✭✭✭
Critics slam pop singer’s skin-bleaching cream

Pop singer Dencia has made headlines for releasing Whitenicious, a "dark spot remover" that doubles as a whitening agent.

Her transformation from a chocolate-coloured beauty to a vanilla belle has left many bewildered. Now, the reason for Nigerian/Cameroonian singer Dencia’s dramatic transformation has been revealed.

She owes her considerably lighter complexion to a skin cream of her own creation called Whitenicious, which is described as a dark spot remover. It states on the product’s website that the lotion evens out dark skin tones.

The cream can apparently be used for dark spots, acne scars and hyper pigmentation. It is being pitched as a suitable alternative to international cosmetic creams that do not cater for Africa skin.

“The continued marginalisation of African-descended men and women in the world market of cosmetics led to the inspiration of pop singer Dencia who later partnered with a renowned chemist to establish the highly innovative Whitenicious line. Whitenicious products adhere to the highest quality standards and undergo intense scientific and technical scrutiny, resulting in a luxurious skin product made from high-quality ingredients and natural plant extracts,” states the website.

However, Dencia has come under fire for producing and promoting a skin lotion that is actually a skin lightener. In Dencia’s home country of Nigeria, skin lightening or toning as it is widely known, is immensely popular and practised by 77% of the population. That society’s ideal of beauty is heavily steeped in the stereotype that light is better.

Dencia has defended her production of the cream, posting on her Twitter timeline that it is a much-needed product. The musician has widely promoted Whitenicious on social media, using Instagram and Facebook as marketing tools. Publicity for the product has been so widespread that it has even sold out at times.

“What just happened? Whitenicious just sold out. Wow, restocking and will have more products by January 10th but you can place orders,” tweeted Dencia recently.

Skin bleaching is popular across the continent despite its serious side-effects, which include rashes and extreme skin sensitivity.

Local musician Nomasonto “Mshoza” Mnisi, made headlines two years ago when she revealed she had begun bleaching her skin. At the time, Mshoza said she wanted to be lighter to boost her self esteem. ”I’ve been black and dark-skinned for many years, I wanted to see the other side. I wanted to see what it would be like to be white and I’m happy. Yes, part of it is a self-esteem issue and I have addressed that and I am happy now. I’m not white inside, I’m not really fluent in English, I have black kids. I’m a township girl, I’ve just changed the way I look on the outside,” she told BBC.
According to the World Health Organization (WHO), 77 percent of women in Nigeria use skin-lightening products, it is the highest percentage in the world. Followed by 59 percent in Togo, and 27 percent in Senegal. I would imagine the numbers evidenced in Jamaica would be similarly high.

Recently Nigerian-Cameroonian pop musician Dencia launched a line of skin lightening products, Whitenicious. The Whitenicious website touts a “7 Day Fast Acting Dark Spot Remover”. Denica is referred to on some websites as “pop star and skin lightening entrepreneur”. We believe there is massive potential for Denica to profit “handsomely” from this venture.

Whitenicious sells for $50 for 30ml and up.

Possibly Denica perceived her entire body as a dark spot that needed removing because not only small patches of skin have been lightened but her entire body has become a ghostly pale shade.

The formerly brown-skinned beauty has no doubt tapped into a cash cow as skin bleaching is a phenomenon among darker and brown-skinned people who all seem to associate fairness with beauty, success and desirability to the opposite sex.













“Every generation has its own evil. But our evil is a different kind of evil — our systems are evil.” - Rev. Nicholas Richards
KatgnsjonoDirty SanchezDarthRozayrip.dillaValentinez A. KaiserJungzblacktux


  • #1hiphopjunki3#1hiphopjunki3 Posts: 3,555 ✭✭✭✭✭
    Self hate is so damn sad.

    I was chatting with a chick who actually tried to say skin bleaching isn't self hate and is only a fad like men wearing ear rings.

    SMH. I just walked away from that bitch. People are so fucking stupid these days.
    iron man1Young Stefrip.dillaMr.Forte
  • iron man1iron man1 Genius, Billionaire, Playboy, Philanthropist Avengers TowerPosts: 29,964 ✭✭✭✭✭
  • stringer bellstringer bell Posts: 26,112 ✭✭✭✭✭
    New Nigerian Skin Lightening Range Sold Out In A Day

    A CONTROVERSIAL skin lightening product range which was released by a Cameroonian-Nigerian musician sold out within a day of being launched, according to reports.

    Whitenicious, by Dencia, which is sold online for $150 per 60 ml and is advertised as a Knees and Elbows moisturizing cream and skin lightener, defied heavy criticism to prove a hit in Nigeria. Dencia posted on twitter: “What just happened? Whitenicious just sold out. Wow, restocking and will have more products by January 10th but you can place orders.”

    A recent study by the University of Cape Town suggests that one woman in three in South Africa bleaches her skin. The reasons for this are as varied as the cultures in this country but most people say they use skin-lighteners because they want "white skin".

    The World Health Organization has reported that Nigerians are the highest users of such products: 77 per cent of Nigerian women use the products on a regular basis. They are followed by Togo with 59 per cent; South Africa with 35 per cent; and Mali at 25 per cent.

    South African musician Nomasonto "Mshoza" Mnisi, now several shades lighter, says her new skin makes her feel more beautiful and confident.

    She has been widely criticised in the local media and social networking sites for her appearance but the 30-year-old says skin-bleaching is a personal choice, no different from breast implants or a having nose job.

    Psychologists say there are also underlying reasons why people bleach their skin - but low self-esteem and, to some degree self-hate, are a common thread.

    Congolese hair stylist Jackson Marcelle claimed he has been using special injections to bleach his skin for the past 10 years. Each injection lasts for six months.

    He told the BBC: "I pray every day and I ask God, 'God why did you make me black?' I don't like being black. I don't like black skin.”

    Marcelle - known in his community as Africa's Michael Jackson - says his mother used to apply creams on him when he was young in order to make him appear "less black".

    He added: "I like white people. Black people are seen as dangerous; that's why I don't like being black. People treat me better now because I look like I'm white.”

    But Nigerian blogger, Myne Whitman, said skin bleachers are not just being used by black women who feel inferior because of their dark complexion.

    Admitting that she has used products similar to Dencia’s Whitencious, she made the point that often women use bleachers to even their skin tone and remove spots.

    She said: “My face is much darker than my body and back in my late teens, I wanted an even look.

    My face actually got to the same tone as my quite fair thighs at some point, but I stopped when I realised I was becoming a slave to those creams and had got into a vicious cycle - from using them on only my face, I began using them all over as my face got lighter than my body.”

    Whitman claimed she stopped using the products after being enlightened about the possible side-effects of long-term use.

    But she says understands why women use skin lighteners, not because they are ashamed of their colour but as a beauty aid.

    Critics of skin bleaching, which include health professionals have highlighted the dangers associated with the use of some of skin lightening creams.

    Blood cancers such as leukaemia and cancers of the liver and kidneys, as well as a severe skin condition called ochronosis, a form of hyper-pigmentation which causes the skin to turn a dark purple shade, have been linked to products.

    Senior researcher at the University of Cape Town, Dr Lester Davids said: “Very few people in South Africa and Africa know the concentration of the toxic compounds that are contained in the products on the black market and that is concerning. We need to do more to educate people about these dangerous products.”

    Campaigners are calling for public information campaigns which alert people to the health risks and address self-esteem issues.





    “Every generation has its own evil. But our evil is a different kind of evil — our systems are evil.” - Rev. Nicholas Richards
  • A1000MILESA1000MILES Posts: 13,293 ✭✭✭✭✭
    Couple of her videos...

    Peep my latest project...Practice Makes Profit 2...Free Stream/Download...

  • afro thunderafro thunder Posts: 2,479 ✭✭✭✭✭
    77 percent of their women use that shit? The hate runs deep.
    Young StefxxCivicxxCashmoneyDux
  • A1000MILESA1000MILES Posts: 13,293 ✭✭✭✭✭
    77 percent of their women use that shit? The hate runs deep.

    That's not true...
    Peep my latest project...Practice Makes Profit 2...Free Stream/Download...

  • High RevolutionaryHigh Revolutionary Posts: 3,729 ✭✭✭✭✭
    Bitch looks like she doing a Chappelle show skit.

    "You might win some but you just lost one"

  • konceptjoneskonceptjones Old School Playa Posts: 13,109 ✭✭✭✭✭
    rabbitfood wrote: »
    Would this be considered Coon Cream?

    this would be considered "Ultra Coon"
    i'm not sure which entity leaves people more abused and lost; the Porn Industry or Bad Boy Records.
    stringer bellA Talented OneCabana_Da_Don
  • Ajackson17Ajackson17 On the shoulders of Giants and Elders in history UniversePosts: 22,488 ✭✭✭✭✭
    She so sexy as a light skin woman and all she needs is some green eyes. Ooooweeeeee

  • CopperCopper The WickPosts: 49,503 ✭✭✭✭✭
    Striving to look like the person that hates you the most...mimicking your oppressor

    Lol @ the pale skin and the blonde wigs...
    She ain't try a be light skin she's trying to be a white person

    She gets a voice in her community and she uses that voice yo tell people that white is better

    Its been a long time since “say it loud " came out

    At least American stars know enough to know that this is frowned upon...minaj hides it when she dies it
    A Talented Oneblacktux
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