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Big Baller Brand Didn’t Sell Nearly As Many Lonzo Ball Shoes As Initially Reported

Idiopathic JokerIdiopathic Joker PISTOL GRIP PUMP IN MY LAP AT ALL TIMESWorking On My LowriderPosts: 44,684 Regulator


Don’t get caught up in the hype that LaVar Ball and Big Baller Brand have racked up millions of dollars in sales of Lonzo Ball’s signature shoe. Even at $495 each.

The sneakerheads at Nice Kicks did some legwork to refute the rumors that Ball’s ZO2 Prime had sold 5,000 pairs in as little as four hours after its initial release. Like most internet rumors, that turned out to be bunk. Matt Halfhill over at Nice Kicks explained in a post how they figured out the number is much, much lower.

Basically, Halfhill ordered a pair a few hours before Chad Johnson ordered a pair and posted his confirmation email on social media. By Halfhill’s count, just 34 total transactions on the entire Big Baller Brand site had occured between those two orders, and that could have been for shirts, hats, and anything else there that isn’t a pair of very expensive shoes.

When another Nice Kicks staffer ordered a pair of shorts the next day, the transaction number simply didn’t account for thousands of shoe orders—there were just 328 individual purchases.

Out of the 328 transactions that happened on BigBallerBrand.com in the first 24 hours that the shoes were offered for sale, we tracked that a total of just 263 pairs of sneakers had sold in both signed and unsigned versions of the ZO2 Prime.

While we have no access to sales receipts, transactions or traffic data, we have been monitoring the inventory levels of the footwear listed on BigBallerBrand.com. After noting the initial product levels at the start and deducting the current units sold, we can confidently say that 210 pairs of unsigned ZO2 Primes had sold (103 pairs in size 8.5 alone), along with 53 autographed ZO2 Primes.
While it’s tough to confirm anything here from a secondary source and incredibly unlikely the Balls are going to talk down rumors of big sales, the logic used by Nice Kicks here makes sense. And then there’s the big sales numbers that don’t match the actual sales thus far.

Not accounting for shipping or sales tax (that doesn’t appear to be properly applied to transactions anyways), the total revenue for footwear in the first 24 hours was $157,685, based on the numbers sold for signed, unsigned, and the larger sizes that are priced at an extra $200.

While $157,685 is an incredible amount of sales in one day, it is far from the $2.5 million that numerous outlets have reported today online.
It’s an interesting look at the reality of the shoe business, an industry the Balls are now going it alone in. Though opting not to sign with a major shoe company is clearly not a decision to take lightly, the Balls seemed forced to do so. Talks with Nike blew up and the pursuit of growing Big Baller Brand as a whole was sidetracked by talk of top tier price points. LaVar Ball wanted to package his three sons into a single billion-dollar shoe contract, and the companies that dominate the industry wanted nothing to do with it.

While the initial release on Thursday created a huge amount of Internet buzz—both good and bad—it didn’t immediately translate into massive sales. Like Stephon Marbury warned, it’s very difficult to grow a brand on your own. It’s easy to LaVar Ball to get people talking about him, his sons and their very expensive shoes, but actually convincing people to buy them takes a lot more than calling them “premium” and walking away.
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Smokey Tha Bandit


  • Max.Max. Now go home and get your fucking shinebox Posts: 31,975 ✭✭✭✭✭
  • PureYangPureYang Posts: 401 ✭✭✭✭
    TheGOAT wrote: »
    These niggas look like a couple homos. Like why are you embracing your son like it's a wedding photo?


    U mean why is he holding him like he holding a bag of money....

    It's self explanatory really..
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    Attrectare nefas, donec me flumine vivo
    Young Stefgoldenja
  • dalyricalbanditdalyricalbandit Co-Owner Of AllhipHop.com, Super Moderator, Administrator, Moderator Posts: 66,886 Regulator
  • Idiopathic JokerIdiopathic Joker PISTOL GRIP PUMP IN MY LAP AT ALL TIMES Working On My LowriderPosts: 44,684 Regulator
    So ILL wrote: »
    These niggas look like a couple homos. Like why are you embracing your son like it's a wedding photo?

    A father holding his son and you're thinking about gay shit. Wow lol.

    There's a way for Father's and Son's to embrace. This ain't it.
    Fuck you, I'm a mod
    CashmoneyDuxtexasdaking88PanchoYoSanchoUndefeatableillestni99ainneonetoughmiracleFigoblackrainnex ginR.D.Revolver OcelotMaximus RexAntlerzStoneColdMikeyskpjr78qawshunmiamivice305rip.dillailledoutLord_Hades_08
  • So ILLSo ILL Posts: 15,979 ✭✭✭✭✭
    TheGOAT wrote: »
    So ILL wrote: »
    VIBE wrote: »
    the oddest sports story ever
    And its kind of sad that its odd. More professional athletes should be using their own recipes to eat instead of looking for a piece or somebody else's pie.

    I would agree if he was proven. Its odd because hes still amature and his daddy is his mouthpiece so far in his career.
    Yeah, but they still get some respect for trying to do their own thing this early in. He can still fall back and do it the way niggas have been doing it before, too. But at least they're taking a shot.
    MD_PROPER KingFreemanLos216
  • StewStew Rap Music Is My Religion HTTRPosts: 51,602 Regulator
    $150 k in a day, no help is nothing to brush off. That nigga getting it. Lavar earned some respek this week.

    Maybe, maybe not. Somebody has to make these shoes, that's why he went to the big names(nike,adidas,reebok). None of them bought in so I'm assuming he had to go a cheaper route, let's see how that trend goes in the future.
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