This is huge news really, The Essence has followed Kendrick Lamar's career since before the Dr. Dre co-signing and the onslaught of his greatest EPs.
That said, the man who has put out the best EPs of the past three years has signed to Dr. Dre's label imprint aftermath under the Interscope records umbrella.
Considering the handling of artists previously by Aftermath/Interscope, do you think Kendrick Lamar will amount to all his worth in the coming years?
Here's my post from The Reason thread:
So the knowledgeable heads thinking 'Kendrick sold out… he just ruined his career…' and the mainstream fans are thinking 'Great move Son! Can't wait for you to collaborate with X signed rapper'.
Kendrick had some of the best producers working alongside him, think he'll bring them along for the ride? I doubt it.
Kendrick Lamar was part of a movement for Independent hip hop, he released three great EPs (Kendrick Lamar EP, OD and Section 80), in less than 3 years. He'd have profited hugely on that and TDE could have been the Westcoast Rhymesayers had they decided to go that route and sign a bunch of local talented rappers that could have REALLY collaborated with TDE members. Namely The Living Legends who I feel could have really collaborated with Kendrick on another level, I'd love to hear a Eligh with Kendrick Lamar track.
3 independent EPs in three years, think we'll receive that sort of music flow now that he's signed to Aftermath? I doubt it.
I'm part of the naysayers on this one, this is a bad move for Lamar. He could have broke into the charts as Aloe Blacc did with Stones Throw Records. He could have had a lengthy career similarly as to how Atmosphere have had over the past 10+ years.
He didn't need this…
He needs to stay 'hot' in the charts now or he's going to get shelved.
He needs to do 'this and that' according to Dr. Dre when he was already bringing better than they have ever brought in the past decade.
Worst news I've heard in a long while…
We can hope, as we always do, that he doesn't become a part of the Rakim pack.
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