by Ben Parfitt
Monday, December 1st 2014 at 9:47AM GMT
In America, there is no bigger sales day than Black Friday. Its significance is a major factor for video game hardware sales, propelling consoles that usually sell anywhere from 80,000 to 400,000 units per month into the millions. It goes without saying that succeeding on Black Friday is an objective for Sony, Microsoft, and Nintendo. It has only been 3 days since Black Friday and market research firm InfoScout already has data about how well each console has sold.
The Xbox One accounted for more than half of all the consoles sold on Black Friday. Followed by the PlayStation 4 with 31 percent of sales. Last generation console, the Xbox 360, accounted for nine percent of the sales, followed by the Wii U with just six percent. The PlayStation 3 lagged in last with only one percent of the sales.
Within hours of opening their doors there were already reports of Best Buy, Target, and Walmart selling out of the Xbox One. User Vestal on NeoGAF even took a photo of stock at his local Target. Check it out for yourself and notice the absence of the Xbox One...
And here’s an image of stock at another Target from NeoGAF user Cornbread78:
Microsoft's Aaron Greenberg has taken to Twitter to praise the success of the Xbox One on Black Friday. He has stated that sales for the console have been incredible and he is thankful for the supports from the fans.
"Sales were incredible, grateful for all the support and new fans," tweeted Greenberg.
Greenberg also tweeted that the Xbox One is sold out at Target in California and even took a jab at Sony. He took a picture at Target showing how the PlayStation 4 is not sold out, while the Xbox One is.
In the UK, Sales of both next-gen consoles were up sharply week-on-week as retailers offered some great Black Friday deals.
Overall games hardware sales (both consoles and handhelds) soared past 300k units, a retail source has told MCV. Home console sales in the UK are at this point double were they were at the same stage in 2013, although the handheld market is down by almost a third.
Both the PS4 and Xbox One saw sales double week-on-week, with Xbox One again just edging ahead of its rival.
This continues Xbox One’s recent momentum, which has seen it reach 1m sales in the UK, although it falls short of the barnstorming victory Microsoft’s machine apparently saw in the US over the weekend.