tidal got a bunch of artists owning the company but hov the only one out front riding for it
That's because he has the most invested in it. These other niggas who got smaller pieces of the pie make their money off touring, merch, and endorsements. Coldplay don't give a fuck about the pennies nickels and dimes per hundred steams and shit they getting from tidal. They making bank selling out metlife stadium.
Same with beyonce she done 2 laps around every big ass football stadium you think she gives a fuck about the little money per stream or a few million for having shit tidal exclusive? No that tour money has less hands taking from it and is straight cash.
The streaming game won't do shit for the average artist because just like physical music 99% of artists can't cut a a million plus deal like the Drakes and Elton Johns and Beyonces who have exclusive multi million dollar deals. The majority of the money in streaming is going to labels. So when these rappers come on the breakfast club they bigging up their tour or reality show not some fucking streaming site.