Skip Bayless’ impact on Fox Sports 1’s TV ratings is truly undisputed.
The former ESPNer’s new series “Skip and Shannon: Undisputed” has produced a 358 percent overall time slot increase in its first month versus the same calendar-part last year. In the key 18-49 demographic, the jump is a whopping 733 percent in the 9:30 a.m. ET to Noon ET window on FS1.
Last September, prime competitor ESPN2’s average viewership was 23 times that of Fox Sports 1. This time, the ESPN2 advantage was down to three times that of FS1. Not bad for four weeks of work.
Speaking of ESPN2, Skip’s old show, “First Take,” is down 28 percent since the launch of “Undisputed.” Max Kellerman replaced Bayless as the foil for Stephen A. Smith on that sports debate show.
The “Undisputed” impact is also carrying over to the show that follows it, “The Herd With Colin Cowherd.” Since the launch of “Undisputed,” “The Herd” has recorded its four most-watched weeks in history, rising 60 percent over the same time period last year.
Plus, ESPN2’s “His & Hers,” which goes head-to-head with “The Herd,” has been down 22 percent since “Undisputed” kicked off, per Nielsen numbers.