Believe it or not Taylor is lowkey becoming the Kanye of pop/coutry music. While she still has millions of fans even pop fans are tired of her bullshit and fake personality. Despite all of this she still has millions of fans that are loyal.
The same shit is what has and continues to happen with yeezy. Many people in society hate Kanye including old fans of him sick of his trolling and fuckery with "fashion shows" and speeches about being a genius. Despite all that he got 18,000 people to watch a bum ass fashion show at MSG and is going on a national tour which is sold out in many cities. And despite those hideous ass looking Yeezy shoes they are actually selling out when they drop.