Y'all be overthinking things. It's simple, people have contempt for things they perceive as weak. It's like the herb that got picked on in high school, even though he never bothered anyone people still shit on him; this is human nature. Individually we're strong:
but collectively we're weak. And in the long run collective strength is far more important.
The Italian one at least tried to be clever, it's a double entendre. That particular type detergent is called "Nero" or black, this is irrespective of the ad.
Cats have to understand that at the end of the day it's about power. Not who likes you, not what's right or fair, but power. People shit on us, not so much out of any inherent dislike for Blacks but because they can with impunity. We don't exert our power collectively. For example as much as Asians shit on us we still patronize their establishments; we still buy takeout from the Chinese and we still buy weave from the Koreans. And that's just on a local level on a wider scale imagine if say Lebron decided not to do his Chinese tour because of this ad. Or foreign Black investors in China decided to pull out because of this ad. I'm not saying they should, it's not my place to say I'm just saying that is an example of hitting people where it matters.
It was almost surreal seeing Africans (fictitious or not) being portrayed as strong and capable in a major Hollywood movie and not the usual Blood Diamond, Last King of Scotland, Beasts of no nations, etc. narrative we usually get.
I hear what Aries and y'all are saying but what's being described here is not actually what White people fear.
White people fear Black peoples collective potential. White people don't care about you bettering yourself but say something about doing something for Black people on a wider scale around a White person and watch them start going on about how that's divisive and we're all Americans and so on and so forth. Add in the fact that they know they did us dirty and best believe they are straight shook that one day we'll put all our petty bullshit aside and unite.