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UK music exec says all albums should cost £1, ($1.60)

booty-gif-dot-com
booty-gif-dot-com Members Posts: 1,357 ✭✭
edited October 2010 in Lights, Camera, Action!
not quite sure were this thread should go. moderators what do you say?? BG

think this would fly in the states?

read the article
http://www.bbc.co.uk/news/entertainment-arts-11547279

Follow the discussion
http://www.reddit.com/r/worldnews/comments/drt8z/former_warner_uk_boss_albums_should_cost_1_then/


Album price 'should drop to £1'
By Ian Youngs Entertainment reporter, BBC News
REM singer Michael Stipe Rob Dickins oversaw REM's UK releases while in charge of Warner Music in the 1980s and 90s

The price of music albums should be slashed to around £1, a former major record label boss has suggested.

Rob Dickins, who ran Warner Music in the UK for 15 years, said "radically" lowering prices would help beat piracy and lead to an exponential sales rise.

Mr Dickins was in charge of the label from 1983-98, working with acts like Madonna, REM and Simply Red.

But his "revolution" in album prices has been met with scepticism from many in the music business.

Speaking at the In The City music conference in Manchester, Mr Dickins said album prices had already been pushed down by price wars and declining demand, and were likely to fall further.

"What we need is a revolution. What we've got is an erosion. When I was running Warners, a chart CD could be £12.99. A chart CD now can be £6.99, maybe even £5.99."

Some major album downloads currently sell for as little as £3.99 through retailers such as Amazon.

If record labels made the decision to charge much less, fans would not think twice about buying an album on impulse and the resulting sales boost would make up for the price drop, he predicted.
Continue reading the main story
“Start Quote

To a degree it solves piracy because if it's such a small amount people are more likely to pay it”

End Quote Rob Dickins

Making the comments during a debate with REM manager Bertis Downs, Mr Dickins advocated a "micro-economy" in which fans would make many small payments.

He said: "If you're a fan of REM and you've got 10 albums and there's a new album coming out, you've got to make that decision about whether you want it or not.

"If we lived in a micro-economy, that wouldn't be a decision. You'd just say 'I like REM' and you'd buy it."

Major albums would sell 200 million copies, he predicted. Last year's global best-seller, Susan Boyle's I Dreamed A Dream, sold eight million.

He added: "To a degree it solves piracy because if it's such a small amount people are more likely to pay it than [download for] free."

In his scenario, record labels would be able to make "big money" from other sources such as gig tickets and merchandising.

Mr Dickins said Prince went down this route when he gave his album Planet Earth away with the Mail on Sunday newspaper in 2007.

Fans had to pay a relatively small amount - the cost of the newspaper - but it generated enough interest to sell out 21 nights at the O2 arena in London.
Continue reading the main story
“Start Quote

Right now if you buy a bottle of water it's £1 - a piece of music is a valuable form of art”

End Quote Jonathan Shalit N Dubz & Russell Watson manager

Mr Dickins chaired the BPI, which represents UK record labels and stages the Brit Awards, four times between 1986 and 2002 and was made a CBE when he stepped down.

But he was dismissed by some at In The City as being out of touch and his idea is unlikely to be embraced by the current music industry.

Paul Quirk, chairman of the Entertainment Retailers Association, said: "Rob Dickins is part of the generation of executives who benefited from the age of £14 CDs and gave the music business a bad name.

"So it is ironic to hear him espouse the cause of the £1 album. Basic arithmetic indicates that this is a non-starter."

Jonathan Shalit, who discovered Charlotte Church and manages N Dubz and Russell Watson, described it as a "totally ridiculous suggestion".

"Right now if you buy a bottle of water it's £1," he said. "A piece of music is a valuable form of art. If you want the person to respect it and value it, it's got to cost them not a huge sum of money but a significant sum of money."

Chris Cooke, editor of music industry newsletter CMU, predicted that the major labels would "resist it hugely".

"It is a gamble," he said. "Once you've slashed the price of an album you can't really go back. It's a big risk and the record companies will resist it. But he's not alone, outside the record companies, in saying perhaps that is the future."

Comments

  • S.jR.
    S.jR. "Living, breathing exigent circumstances." Members Posts: 4,507 ✭✭✭✭✭
    edited October 2010
    As a consumer I wouldn't be against this but I only buy albums I really want to hear and if I really want to hear it I'll pay the $10.54 from Best Buy to get it the day it comes out. I guess there would be a handful more I'd buy their albums just because it's cheap. I only get burnt CDs if someone recommends something for me or a mixtape.. So I don't download much or have a bunch of used up CD-R's laying around from I'd say '04 on up.

    After a while the price could just jump back up as those in charge know people will buy at $1 the same at $2 until the find the right price they can maximize profits.. I'd say that's $5.
  • Migz.
    Migz. Members Posts: 590
    edited October 2010
    ive been saying this for years..
  • Bcotton5
    Bcotton5 Members Posts: 51,851 ✭✭✭✭✭
    edited October 2010
    5 bones is fair, 🤬 be like 16 bucks nowadays, more than the dvd/bluray cost
  • not this again!
    not this again! the dude playing the dude, disguised as another dude Members Posts: 2,059 ✭✭✭✭✭
    edited October 2010
    I agree with him in principle. CDs are WAY overpriced and have been for years. I think $5.00 is a much more realistic price point, though.

    This 🤬 would never fly in the United States, though. Not when you're getting charged 11 bucks in New York City to go to the movies, and getting stuck for another three bucks if the movie happens to be in 3D.